It was the summer of 2014. We were planning a trip to a gathering of folks nestled deep in the mountains of North Carolina called The Wild Goose Festival. Essentially, it's a festival devoted to the arts, justice, peace, and spirituality. We thought it would be a great idea to gift our bearded brothers with a new blend, so we put our artisans work. Delicately blending Cinnamon, Clove Bud, Eucalyptus, Rosemary, Wild Orange, and Vetiver essential oils, they came up with a mildly-sweet and intoxicatingly smokey tonic.
The reaction was overwhelming. Women were raving about the change in their men's beard, commenting on how aromatically primal it was. The men? Well, whatever happened, they weren't complaining.